All it takes is a glance, the scent of sea salt in the air, a sun-soaked rocky beach. That’s where it begins - in Naples - the new Undress Code story: The Napoli Affair.
It’s a tale where summer blends with the mood of a vintage Italian film. Heat radiates from the stones, dresses made from natural fabrics cling to sun-kissed skin, and the air is laced with espresso, sunlight, and cool Aperol. Nothing feels accidental, yet everything seems just right. Here, style is effortless and sensuality softly implied. A place and a moment where everything is just beginning - with our new Ready-to-Wear collection.
The Beach - the first chapter of the campaign - tells a story of holiday freedom. Sitting down at a random trattoria where the pasta tastes like nowhere else. Dancing to a street musician who doesn’t know your name but knows the rhythm your body understands. Locking eyes with a stranger - fleeting, or maybe unforgettable. These are clothes made for moments like that - spontaneous, relaxed, full of movement and sunlight. For women who don’t plan every step, but know how to enjoy each one.
The Napoli Affair is ready-to-wear in every sense of the word. Designed for days that start with a late breakfast and end dancing barefoot by the marina. You’ll find backless dresses perfect for both the beach and the city. Lightweight linen sets that flow with every move. Graphic black-and-white wave prints inspired by light dancing on the water’s surface. Garments that sculpt the waist, reveal just enough, and give you room to feel like yourself - anywhere, anytime.
The color palette is a tribute to the South: buttery yellow like the light in a trattoria window, deep black like a Neapolitan night, and earthy tones inspired by sand and stone. The fabrics are soft, breathable, and light - ideal for hot days and even warmer evenings. This is a collection created for movement, for touch, for sun-warmed skin and clothes you’ll never want to take off.
The Napoli Affair is more than a summer wardrobe - it’s a story about how we want to feel: free, confident, beautiful for no reason at all. Because for us, style begins with comfort. With body awareness - never concealment.
This campaign is a tribute to femininity in its most cinematic, femme fatale form - hypnotic, self-assured, never overstated. Inspired by 1960s Italian cinema, it captures the power of a Sophia Loren gaze with the nonchalance of Anouk Aimée strolling the Italian coast. It’s a story about a woman who doesn't need to speak to be remembered.
This season, we celebrate linen, delicate cotton lace, and viscose - natural, breathable, and elevated through clean, modern lines. The minimalism of form meets Undress Code’s signature cuts: feminine, sculptural, and always comfortable. This is a collection that moves with you - light, effortless, and made for a summer filled with warmth, light, and rhythm. So - shall we meet on the beach?
PHOTOGRAPHER: Dorota Szulc
PRODUCTION: Karol Kotarski
MODELS: Théa Ros & Marta Wieczorek
MAKE UP & HAIR: Aga Wilk
